blend edu
role
motion graphic designer
timeline
60 days
responsabilities
motion design
graphic design
Blend Edu is an education startup focused on diversity and inclusion in companies. The challenge was to develop an audiovisual project to launch the first virtual diversity learning community in Latin America. We needed to illustrate how the platform solves user pain points, introduce all the key features and how companies can subscribe to the product.
Process
It was necessary to keep the video short, concise and adaptable for different formats across the social media and platforms. For that reason, we started the creation process by presenting the keyframes of the video to the client. After dynamics with the stakeholder, frameworks and competition studies, we translate in movement, colours and rhythm the solution to the virtual community launch.
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