role
visual designer
timeline
2 months
responsabilities
workshop facilitation
brand concept and design
brand personality
In this project, I was responsible for the visual concept and brand personality of the first Open Innovation Podcast in Brazil.
Design a branding system that effectively communicated the brand’s mission of promoting Open Innovation in the Brazilian market. It required a thoughtful approach to typography and colour, ensuring a harmonious balance that resonates with diverse audiences.
Outcome
The branding embodies the spirit of Play 2 Open, capturing creativity and innovation. It successfully communicates the brand’s mission through a cohesive visual language, setting it apart as the pioneer in Brazil. The combination of thoughtful typography and vibrant colors creates an experience that resonates with the audience.
Along with a verbal designer, we had workshop sections to understand the founders' long-term vision for the podcast.
We defined the brand's personality, and strategy, After that, we created the brand concept that translated into visual and verbal deliveries.
In the visual identity, we opted for an arrow to symbolize movement and change, with directional variations always pointing forward or upward.
A clear brand architecture was essential for Play 2 Open to communicate with its multi-faceted audience.
We established a brand positioning that highlighted the podcast as a representative movement in the emerging landscape of the Brazilian corporate world and beyond.
other projects
