blackpool shopping centre
role
Graphic & Social Media Designer
Content Creator
timeline
6 months
responsabilities
art direction
social media content
print production
copywriting
Blackpool Shopping Centre needed a consistent design presence across both digital and print channels during a period of active retail campaigns and on-site renovation. As the sole designer, I was responsible for the full production pipeline, from concept to delivery, covering social media content, seasonal campaign materials, and press-ready advertising, all under tight campaign deadlines.
Process
I developed a workflow that could handle simultaneous outputs across very different formats — a TikTok video and a newspaper ad in the same week, or a seasonal poster series alongside large-format in-centre signage.
For social content, I researched platform trends actively to ensure posts felt native to TikTok and Instagram. For print, I worked directly with external suppliers to manage production specifications and delivery timelines.
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